Everyone loves recognition, especially on your birthday (as long as no one shouts out how old you actually are). Well, now advertisers can target ads to come to you on Facebook on your birthday. Is this a good or bad thing? It depends how you look at it and what you’re advertising. If it’s an anti-wrinkle cream, it may not be well-received, but if it’s a free meal at your favorite restaurant, that may be cause to celebrate.
Facebook recently added features to its advertising options which allow the advertiser to target the ads by your birthday. If you don’t want to engage in this feature, you should not list your birthday in your profile; however, you’ll miss out on “friends” wishing you good thoughts on your big day. This is a great opportunity for retailers, restaurants and service organizations to reach out to current and potential customers.
Another interesting feature is the enhanced keyword option. Here, you can list a particular word that you’re looking for in profiles. The ‘enhancement” is that now options will appear for competitors of that keyword. For example, if you list Quiksilver, a popular surf brand, Billabong and Volcom will also come up as options.
On a personal level, it’s a bit like a “Big Brother is watching” experience, but from an advertising perspective, it’s an excellent marketing opportunity.
Tags: Advertising, Big Brother, Billabong, birthday, enhanced keyword option, facebook, Quiksilver, Volcom
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This should come as no surprise. Facebook has yet to define any real revenue source. Despite being the darling of Silicon Valley (well… until Twitter came along), there’s never been a clear path to making money for Facebook other than increasing advertisements via incredibly personalized marketing.
This is the future of marketing…micro-targeting and feeding marketing messages directly to the people who want them based on intimate information that is provided in a profile. Facebook knows everything about you that you are willing to tell them. Facebook is poised to have a very lucrative future. I think the path if very clear to making money for them, they are just not there yet. People use to say the same thing about another dot com company, “how are they going to monetize this thing?” That company… Google.