All around us, media are reporting that the “recession has bottomed out” or “the tide is turning” or that we’re “getting good signs from the economy.” The administration in Washington is spinning positive news and, despite all of the non-movement on the part of Congress, indicators are showing that the worst, indeed, may be over.
So, how’s business? What are you seeing, hearing, feeling from the marketplace? Besides the direct stimulation being given to the otherwise moribund automobile industry by the so-called “Cash for Clunkers” program, does real business life for you reflect or reject what the news media and what politicians are telling us?
We’re working hard to define communication tools and activities that present real, measurable value to our clients. We’re also talking to prospects in entirely different terms than we were in the past. We’re asking, first and foremost, “how can we add value to your efforts?”.
Our role is best executed when we can help develop and articulate clear, affirmative messages for our client to their audiences and customers. We can succeed when our clients assign the duties of communicating messages to us while they focus on delivering on the covenant they’ve forged with their customers.
My sense is that the marketplace is like the bull in the ring; it’s focusing, and building up steam, and is about to charge forward. Maybe not with quite all of the gusto as we’d hope it would, but forward, in time for the new school year, the upcoming holiday season and then the beginning of the year that will mark the end of the first decade of the 21st century.
I don’t know about you, but for me, it can’t happen soon enough!
Tags: Cash for Clunkers, communication tools, Congress, presidential administration, recession