Archive for the ‘Uncategorized’ Category

Life Lessons I Have Learned from My Parents

Friday, January 22nd, 2010

In reading some recent blogs I came across one that I found interesting – “8 Lessons I Learned from my Parents,” by Kim Hays with the Orlando Sentinel. Interestingly enough, the idea for her blog was borne from another blog by Allison Gilbert with the Huffington Post – “Top 10 Lessons I Learned From My Parents (Before They Died),” but Kim admitted in her blog that some of the lessons were not very warm and fuzzy.  

My first thought was “What a great idea – honoring your parents by pointing out what they have taught us now that we are older and have kids of our own!” I decided to write my own blog about this topic. 

Here are some things that my parents taught me: 

1 – Never depend on anyone else – you have to make your own decisions and live with the consequences. 

2 – Nothing will get done unless you do it – or try to do it. 

3 – Life is an adventure and you can only live it one day at a time. Trying to worry about the future will not help and worrying about the past will not give you the opportunity to change things. 

4 – You can do anything you put your mind to. 

5 – Always acknowledge your mother’s birthday and Mother’s Day. (This came from Kim’s blog, but I wholeheartedly agree!) 

6 – Always respect the authority of your parents even if you do not agree with them, and make sure you respect other parents’ authority by referring to them as “Mr.” or “Mrs.” (insert last name here). (From Allison’s blog) 

7 – Always stay out of the sun! We all need vitamin-D; however, if you look at my mother’s 68-year-old-face, you would not believe that she is that age! 

8 – Be mindful of the words you use; most are sharper than swords. 

9 – Save your money for a rainy day, but don’t miss opportunities for fun! 

10 – Then there’s my dad’s favorite: “If you lay down with dogs, you wake up with fleas.” (A quote I later learned my father borrowed from Groucho Marx) 

I enjoyed reading Allison’s and Kim’s blogs because it gave me an opportunity to reflect on the lessons I’ve learned and the lessons I can teach my daughter. What are the lessons your parents taught you?

Start 2010 Off with the Newest Ad Trend…Mobile Marketing

Monday, January 4th, 2010

PWROFTEXTFirst there was “traditional media” – newspapers, magazines, billboards, radio and TV. Then there was “new media” which is categorized as digital/web-based. And now there is “mobile marketing,” advertising via cell/smart phones. Experts are saying that mobile marketing today is what online advertising was about 10 years ago. 

Initially when you think of texting and cell phone usage, you might think this would be the best way to reach the younger demographics. And that is correct, but it’s also interesting to note that teens, as the early adopters, have taught their parents how to text. 

In addition, here are a few interesting facts about the not-so-young demographic: 

  • The average text user is 38 years old, while 39% of 55-64 year olds actively text. 
  • Slightly more women text than men.  
  • The average mobile subscriber sent/received 357 texts/month compared to making/receiving 204 calls/month in April – June 2009. This trend is expected to continue. 
  • 33% of mobile subscribers have received a mobile ad, and 9% have responded.  

Mobile marketing can be effective for a variety of reasons. It’s permission-based, which is important today with so many messages coming at us. That means your leads are qualified and targeted, yielding higher redemptions. It’s immediate and measurable, which again is vital in reaching out to your customers. You can view your responses based on month, week, even hour and quarter-hour. And it’s also interactive, yet personal, which means you’re engaging your audience. The average response rate is 10-20% compared to a direct mail average response rate of 1-3%. It’s also extremely flexible. There is no “production” and you can change your message or offer almost instantly. 

If you’re interested in reaching out to your customers and clients through mobile marketing, please let Massey Communications know. We can put together a campaign to conduct research, promote special offers, increase brand awareness and more.

A Kindle Competitor? Seriously!

Friday, November 20th, 2009

nookIn a day and age when it seems that no one can improve upon all of the technological advances we’ve seen in recent years, one might be surprised to know that a Kindle competitor has hit the market, and some reports and claiming that this new device is better!

As I was perusing the Mother Nature Network online, I learned that Barnes & Noble is introducing another e-reader that is supposedly very similar to the Kindle.  I am a Kindle user and have been for some time, but I have often become frustrated that I cannot read it while in the car at night, and also that all text and images are only in black and white. This new e-reader is called “the nook,” and it is similarly priced to the Kindle ($259), but the nook also features color AND a touchscreen like the iPhone. 

According to Mother Nature Network and the B&N website, the 3G device allows you to download over a million titles in seconds, and it lets users flip through any book for free prior to purchasing it. The Kindle, however, only allows a free sample of the book to view for free, not the entire book. This new device is paired with a new technology called E ink which lets the user zoom in at random and maintain a crisp resolution on the text. 

From a marketing perspective, I am very impressed by the nook! Although I really enjoy my Kindle and am not currently in the market to purchase another e-reader, the nook is certainly very appealing and sounds as though it is very user-friendly. Barnes & Noble is smart to have created a Kindle competitor and to begin marketing the product at the start of the holiday season.  

Now, I have to wonder what Amazon and Kindle will come up with next. Will the Kindle upgrade to include color as well? Perhaps they will add a light-up feature to the background in order to assist with reading in dark settings. Or, will we start to see a surge in new devices, making traditional reading via books (gasp!) completely unnecessary?

The Social Exchange Theory Experiment

Tuesday, October 13th, 2009

KISSOK, so if you’re like me you’re probably sick and tired of purging what I consider ‘spam’ from your inbox. Seriously, with this down-trodden economy and proliferation of solicitation, ‘point, click, delete’ seems to be the new, ‘tell ‘em I’m not here’ in today’s working society. 

So why don’t I even take the time to review what’s presented to me through email? After all, there could be a benefit. I’d like to play ignorant on this matter and just ignore this altogether, but as a student of sociology, my department heads would be a bit perturbed with my failure to respond. OK, so for better or for worse here we go! 

It all boils down to simple social exchange theory. This theory states that ‘actors are viewed as acting in terms of anticipated rewards that benefit them and they tend to choose the course of action that maximizes benefit.’ 

In a nutshell, I’m just not getting an immediate reward or gratification from reading all that ‘spam’ email. So what do I do? ‘Point, click, delete!’ But what if I received some pleasurable reward in response to the email? Would it make me more likely to respond? Hmmm… now there’s a thought! 

So what does that mean to the flurry of email marketers? Perhaps we should renegotiate this whole methodology and figure out what people really want. In my opinion, it’s some kind of exchange that gets a response by captivating or engaging the intended recipient by going beyond the typical. It has to be engaging. 

OK so now let’s test this theory. I’m offering the ‘social exchange’ privilege of having you make me look totally ridiculous in an effort to see if this thing really works. 

So here we go… 

If you’re a music buff like me you know that the Rock & Roll Hall of Fame just recently announced its nominees for 2010 induction.  The acts include ABBA, The Chantels, Jimmy Cliff, Genesis, The Hollies, KISS, LL Cool J, Darlene Love, Laura Nyro, Red Hot Chili Peppers, The Stooges, and Donna Summer. 

All you have to do is select the act you think has the best chance of making it in (or the act that you simply prefer) by submitting a comment to this post. We’ll pay tribute to the act that gets the most votes with a special video presentation. YOURS TRULY will post a video performing a song from that act. I’m not quite sure how this will work, but experience has taught me that folks often get a kick out of other people’s misery! That’s social exchange to the utmost! 

So go ahead and cast your vote. Invite your friends, business buddies, and associates to do so as well. Help to destroy what’s left of this crazy art director’s social integrity. Gosh darn it… I have a point to make!