Posts Tagged ‘24-hour news cycle’

The Awesome Power of Words, Revisited

Friday, February 5th, 2010

President Barack Obama, his Chief of Staff, Rahm Emanuel, and Senate Majority Leader Harry Reid are all guilty of committing the sin of political incorrectness.  

The President, for a second time since being elected, took what some see as a swipe at the city of Las Vegas, admonishing parents not to spend their children’s college fund on a vacation to Las Vegas. As a President-elect, in the depths of the financial meltdown, Obama suggested that business leaders might want to think twice about expensive conventions and meetings in Las Vegas. 

Rahm Emanuel, a fiery rhetorician (I’m being as politically correct as possible here), speaking in a private, behind-closed-door meeting, referred to something with which he obviously disagreed as “f…… retarded.”  This brought a firestorm of criticism and a call for Emanuel’s firing from no less a voice than former Alaska Governor and Vice Presidential candidate Sarah Palin, the mother of a child with Down Syndrome.  

Sen. Reid, quoted in a book about the 2008 presidential campaign, now famously intoned that then candidate Obama was a viable presidential candidate because he was a “light skinned African American who didn’t speak with a Negro dialect, unless he wanted to.”  People called that remark both insensitive and racist.   

In the 24-hour news cycle that constitutes journalism these days, all of these transgressions are both legitimate stories and causes for immediate and passionate retaliation. What they do is inflame divisiveness which is already at a fever pitch in the lala-land that is American politics in the 21st century. 

Add to these “outbursts” the President’s never-before-seen repudiation of a recent Supreme Court decision on campaign financing during his State of the Union address, as well as South Carolina Rep. Joe Wilson’s public “You lie!” outburst directed at the President during a nationally-televised address to a joint session of Congress, and one can easily come away with the belief that the words people in power speak are easily as important and significant as the deeds they do. 

Words matter. Definitely, words matter. But let’s keep all of these and other verbal lapses of judgment in perspective. While they may sting, they don’t hold a candle to bad actions and deeds (insert Gov. Sanford, Tiger Woods, et. al. here) that cause real and lasting damage.

Don’t Do a Crisis Plan in the Midst of a Crisis

Wednesday, November 18th, 2009

crisisIt’s a funny thing, but people, businesses and organizations purchase liability, property and casualty, and even health insurance in the fervent hope of never having to use it.  But those same folks often don’t invest in the “insurance” of having a strong yet flexible “Crisis Communication Plan” in place. 

You can call them “reactive” or “defensive” or, as most in our industry do, “crisis” communication plans.  Whatever you call it, it’s something that virtually every organization that does business of any kind with any public should have in place, in advance and in easy reach. 

While working recently on a reactive situation (my words of choice) I realized that the elements of a solid plan are not at all complicated and shouldn’t require a great deal of tedious time-consuming consideration.   Indeed, many of the aspects of a good crisis plan are the same as those of a proactive communication plan.  The two most important considerations are to dispense ONLY accurate information, and to do it in a timely manner that is most beneficial to the organization. 

Too many leaders in the midst of a difficult situation lose sight of the fact that the deadlines imposed by members of the media are or should be of only marginal consideration.  Two of the most important phrases any spokesperson should know in the heat of the moment are, “I don’t know” and “I’ll get back to you.”  

There’s much more that goes into a strategically developed defensive plan, but more important than the “what” of a plan, are the clear and simple facts that organizations need to understand the nature and implications of a 24-hour news cycle, that negative information can be tactically detrimental but not necessarily strategically devastating, and that having a plan in place and then keeping it updated will save time, will clarify internal conversations and can prevent meaningful and long term damage to a business’s or organization’s image, reputation, revenue and profit. 

And they don’t have to cost a ton of money, either!