One of my wonderful PR friends from Washington, D.C. specializes in emergency management communications and brought to my attention the in-depth lengths that the University of Florida had gone to in preparing for any crisis. According to the Miami Herald, the plan “lays out the university’s response to attacks by `flesh-eating, apparently life impaired individuals.” While I’m not sure of its true feasibility in a real-world scenario, the “zombie attack plan” certainly engaged my attention. 

Not to be outdone as a university based in disaster-prone Florida, the University of Florida plan was unsympathetic in its strategy should a zombie attack occur on campus. The plan recommended employees utilize “weapons such as chain saws, baseball bats, and explosives that have been shown to be effective against zombies.” Take that Night of the Living Dead!  

A spokesman from the school stated that the exercise was meant to “add a little bit of levity to disaster preparation discussions.” Levity indeed! Garnering national attention, the plan has helped thrust disaster preparations into the national spotlight. With the spread of H1N1 inundating Americans through media and ongoing disasters occurring throughout the world, the University of Florida’s disaster preparation team is showing they are taking every precaution to protect their students and campus. The only thing missing from their plan is how the zombies would fare against UF Quarterback Tim Tebow! 

Massey Communications has a renowned reputation for crisis communications management and planning, and we believe that you cannot know the value of proper crisis planning until disaster occurs. And the affects of a lack of planning can be, well, disastrous! Contact the experts at our Agency to discuss your crisis planning today.