I recently heard the term World of Mouth. I think we’re going to be hearing it a lot more. While we still will have Word of Mouth, there are so many more global opportunities now with the Internet, social media, mobile marketing and more. 

To quote an article by Jay Highley, President/CEO of Tetherball, “Today’s mobile media is at nearly the same stage as online media was ten years ago.” Borders, Cold Stone Creamery, Domino’s Pizza and Bank of America are using this technology to reach out to their customers. It’s cost effective, measurable and it builds brand loyalty, especially to companies reaching out to younger demos, such as the Gen Y’s. Anyone with an iPhone knows there are applications coming out almost daily that tie back to organizations, i.e., online banking with Bank of America. Companies can go green with text message coupons and special offers. It’s convenient for the user and there’s no reason to kill another tree by printing more disposable info. It also shows that you’re an innovative organization by engaging new technology. 

I see this as a huge opportunity for marketers. Like most campaigns, it takes time to build and see the results of, but it will be worth it in the end.