Posts Tagged ‘Orlando Sentinel’

Does Crisis Spell Death for Sea World’s Social Media Efforts?

Monday, March 1st, 2010

As an Orlando, Fla- based agency, we have an inside track to the news that comes out of some of the happiest places in the world, our local theme parks. One of these is none other than the home to the world’s most famous killer whale, Shamu. This is, of course, the moniker used for their whales and especially for their largest whale, a male nicknamed “Tilly.” 

Tilly (or Tilikum) has had a somewhat eventful existence that has spanned several locations in captivity and multiple occasions of frightful outbursts with his trainers, but none like the one which took place this week – spelling fatal tragedy for one of Sea World’s best trainers, Dawn Brancheau. 

As the news of the trainer’s death-by-whale-attack spread across the globe (within minutes reports had reached CNN status), the more than 10,000 followers of Sea World’s Shamu mouthpiece on Twitter, @Shamu, wondered what would happen to the real whale’s virtual mascot. Known for his funny “tweets” and humorous comments, any comment from him would have been inappropriate and Sea World recognized that. After multiple days of silence, he tweeted his last tweet. 

At this difficult time, @Shamu will not be active. For Twitter updates follow @SeaWorld_Parks. http://bit.ly/b0oU3l 

It’s truly sad to see Twitterville a little quieter without this witty voice, but as a PR professional, I completely agree with Sea World’s decision to, at least temporarily, suspend the account that mimics their world famous whale and instead focus on their overall theme parks. As Orlando Sentinel Reporter Beth Kassab smartly commented, “this heart-wrenching crisis will ultimately reveal the strength and resiliency of a brand that establishes a loyal customer base that feels a more personal connection to a business.” 

While I’m not privy to its crisis communications plan for when an event such as this happens, Sea World has done a brilliant job with its social media efforts and is doing its best to respond to tragedy by scaling back appropriately. I suspect their brand will recover as a result. Who knows, someday we may once again hear the voice of @Shamu again… 

If you find yourself in the midst of a crisis situation and would like to speak to the area’s reactive communications experts, please contact Massey Communications at 407-581-4222 or info@masseycommunications.com

Life Lessons I Have Learned from My Parents

Friday, January 22nd, 2010

In reading some recent blogs I came across one that I found interesting – “8 Lessons I Learned from my Parents,” by Kim Hays with the Orlando Sentinel. Interestingly enough, the idea for her blog was borne from another blog by Allison Gilbert with the Huffington Post – “Top 10 Lessons I Learned From My Parents (Before They Died),” but Kim admitted in her blog that some of the lessons were not very warm and fuzzy.  

My first thought was “What a great idea – honoring your parents by pointing out what they have taught us now that we are older and have kids of our own!” I decided to write my own blog about this topic. 

Here are some things that my parents taught me: 

1 – Never depend on anyone else – you have to make your own decisions and live with the consequences. 

2 – Nothing will get done unless you do it – or try to do it. 

3 – Life is an adventure and you can only live it one day at a time. Trying to worry about the future will not help and worrying about the past will not give you the opportunity to change things. 

4 – You can do anything you put your mind to. 

5 – Always acknowledge your mother’s birthday and Mother’s Day. (This came from Kim’s blog, but I wholeheartedly agree!) 

6 – Always respect the authority of your parents even if you do not agree with them, and make sure you respect other parents’ authority by referring to them as “Mr.” or “Mrs.” (insert last name here). (From Allison’s blog) 

7 – Always stay out of the sun! We all need vitamin-D; however, if you look at my mother’s 68-year-old-face, you would not believe that she is that age! 

8 – Be mindful of the words you use; most are sharper than swords. 

9 – Save your money for a rainy day, but don’t miss opportunities for fun! 

10 – Then there’s my dad’s favorite: “If you lay down with dogs, you wake up with fleas.” (A quote I later learned my father borrowed from Groucho Marx) 

I enjoyed reading Allison’s and Kim’s blogs because it gave me an opportunity to reflect on the lessons I’ve learned and the lessons I can teach my daughter. What are the lessons your parents taught you?

The Tigers Have Surged on Tiger

Tuesday, December 1st, 2009

tiger-woods-sadThe media (and the general public) can be your best advocate or your worst enemy, depending on the situation. At the present moment, one of the world’s best-known and I’ll go as far as to say, greatest, athletes, is holed up in his home hiding from the world. And who can blame him? 

In summary: Thanksgiving night, Tiger Woods crashes his car into a fire hydrant and then a tree outside his home in an Orlando suburb at 2:30 AM. A neighbor calls 911 and doesn’t identify him and the call cuts off. Somehow his wife frees him by shattering a window in his SUV, and when the police show up, they don’t test for alcohol because according to the Orlando Sentinel, “troopers said they did not have probable cause of impairment.” 

The details are unclear and suspicious. (Have you ever heard of police NOT testing for alcohol impairment in relation to a crash, even one involving only one vehicle, at 2:30 in the morning?) Rumors are flying from the possibility of a domestic argument prior to the crash to the mention by a friend of his late night workouts. Thus far, Tiger has remained silent other than to say that the situation is his fault (but he has not elaborated as to why). Though dozens of reporters are parked outside of the Woods’ gated community, the man who is so often portrayed as a “model citizen and athlete” by the media has avoided all media interviews. 

The internet chatter is buzzing with rumors and opinions, but only one person knows the truth about the accident, and he’s remaining mum on the subject. Were it anyone else, there would be no cameras, and it would not have gone beyond a simple police report. He has since canceled his tournaments for the remainder of 2009, his very livelihood, claiming injuries sustained from the crash. I cannot help but to think that more than any injuries, the last thing he wants is to be in the public eye. 

I work in PR and thus have a fundamental understanding of how this all works, but I still have to ask why we care so much about the details behind this crash. Does it just give us something to gossip about or do people find amusement in knocking a celebrity and talent like him down a few notches? The man is a human being after all; with a family, a home, and a successful career. At some point, people have to ask themselves if needing to know the truth about someone is worth the expense of causing them harm. 

While I continue to hope that this will all disappear from the news real soon for his and his family’s sake, I cannot help but to wonder who will use his courtside Orlando Magic seats while he hides out; I’m happy to cheer in your place, Tiger!

Has the Orlando Sentinel Taken Too Much Liberty with its Editing?

Thursday, October 29th, 2009

Fox News LogoThere was a fascinating letter to the editor in the Orlando Sentinel on Tuesday, October 27, 2009.  Without discussing the particular subject matter (the Obama administration’s ongoing contentious relationship with Fox News) there was a major issue revealed about both our daily newspaper and what I fear might be a trend in journalism across the board.

The letter took columnist Charles Krauthammer to task for failing to reveal his close, ongoing working relationship with Fox News in a column he wrote lambasting the Obama administration’s view that Fox News is not a credible news operation, but simply a mouthpiece for the opposition party.  

Again, while I do have an opinion on this, I don’t want to focus on that as much as I do on the Orlando Sentinel’s brief “response.”  It appears that Krauthammer did, in an offhanded way, reveal that he works for Fox News by mentioning that his mother watches “even on the odd night that I’m not on.” Had those few words been left in the piece, the letter writer might not have had cause to complain. But the editor, in an italicized response (something that rarely appears), indicated that this particular reference was “edited from (the) column because of space.”  

Now, maybe this is mountain versus molehill stuff on my part, but that reference that Mr. Krauthammer did include in his column was absolutely and contextually relevant to the point he was attempting to make. He was taking the side of his employer against the current administration. He admitted to being in the employ of Fox News, but in the alleged interest of space, the Sentinel’s editor took that reference out.  

My point is simply this. If you need to edit for space, even in a well written editorial opinion piece as this was, go first for the “fat,” in the form of adverbs, adjectives and redundancies before cutting into “muscle” in the form of relevant context.  

This, I fear, was an editor “editorializing” by deleting relevant facts from an original piece of work. And I fear as well that space didn’t have anything to do with it.  Call me picky, but I don’t think the editor at my daily newspaper should be doing that sort of thing.